Post by mdsafihasan6 on Mar 5, 2024 21:45:06 GMT -8
Audience insights from competitor websites that share the same ideal customer profile contain valuable lessons to leverage. Market research can offer a wealth of data to uncover patterns of audience behavior, which will enrich the profile of the buyer persona. This aspect of data collection relies heavily on technology, so external tools are an essential part of this part of defining your buyer persona. To avoid jumping from tool to tool to accomplish this exercise, we will walk you through the steps of market research using mostly SEMrush tools, as they cover the entire cycle of this process. Step 1: Explore the audiences of the biggest players in the industry As a starting point to discover what audiences the biggest players in the industry attract, dive into the niche and try to better understand the target audience.
Use Market Explorer to identify the largest industry domain within your Venezuela Phone Number country of operation and the tool will automatically determine the domain's industry and "build" an overview of the market. The overview shows a list of major market players within a particular location. One at a time, analyze the average values of the websites in the list: age and gender (men vs women in percentage points). Step 2: Discover the interests of the audience within the market Facebook's Audience Insights can uncover audience interests, as there is the ability to upload a list of emails into the tool, and find the key characteristics of this lookalike audience. The In-Market Audience Interests table (on Market Explorer) will also give you an idea of the related topics the shared audience is interested in. This can be valuable data for building the parts of the buyer persona's profile that concern her interests, and thus completing the puzzle.
By finding out what audiences are really interested in (people don't always share the whole truth in interviews), marketers can: create new partnerships and collaborations with resources and domains in related areas, add special offers to the product, make changes to the design and CTAs in your ads and throughout your site. Find out the interests of your target audience with Market Explorer Enter your domain Start analysis → ADS illustration Step 3: Identify audience overlaps with industry-internal (or related) sources This step will help you see how much your potential partner or competitor's audience overlaps. If there is an overlap of unique visitors with a competitor's website, it implies that the audience will likely be interested in the services/products offered by the business in question. The Audience Insights report in the Traffic Analytics tool shows how many unique visitors browse the websites of potential partners and competitors - the more overlap with the competitor's domain, the more the partnership should be considered.
Use Market Explorer to identify the largest industry domain within your Venezuela Phone Number country of operation and the tool will automatically determine the domain's industry and "build" an overview of the market. The overview shows a list of major market players within a particular location. One at a time, analyze the average values of the websites in the list: age and gender (men vs women in percentage points). Step 2: Discover the interests of the audience within the market Facebook's Audience Insights can uncover audience interests, as there is the ability to upload a list of emails into the tool, and find the key characteristics of this lookalike audience. The In-Market Audience Interests table (on Market Explorer) will also give you an idea of the related topics the shared audience is interested in. This can be valuable data for building the parts of the buyer persona's profile that concern her interests, and thus completing the puzzle.
By finding out what audiences are really interested in (people don't always share the whole truth in interviews), marketers can: create new partnerships and collaborations with resources and domains in related areas, add special offers to the product, make changes to the design and CTAs in your ads and throughout your site. Find out the interests of your target audience with Market Explorer Enter your domain Start analysis → ADS illustration Step 3: Identify audience overlaps with industry-internal (or related) sources This step will help you see how much your potential partner or competitor's audience overlaps. If there is an overlap of unique visitors with a competitor's website, it implies that the audience will likely be interested in the services/products offered by the business in question. The Audience Insights report in the Traffic Analytics tool shows how many unique visitors browse the websites of potential partners and competitors - the more overlap with the competitor's domain, the more the partnership should be considered.